INVESTORS
FIRST CHAIR DEMO RECAP
Loveland Ski Area | November 12-13 | Retailers and Shop Employees
Investor Update: Building Momentum with the ShredShox
Introduction
We are excited to share the latest developments and progress regarding the ShredShox, the only full suspension ski platform, with our investor partners and potential investors in Next Level Platforms (NLP).
Sizzle Video:
Product Development Overview
Over the past five years, NLP has dedicated itself to creating a revolutionary full suspension ski platform. As of May 2024, we finalized the sixth generation of the ShredShox. Recently, our R&D team conducted two full days of testing at Tahoe Palisades, California, utilizing three skilled skiers. This testing phase allowed us to gather valuable video and still images for future marketing and branding efforts.
The feedback from our R&D skiers was overwhelmingly positive, prompting the NLP team to advance with final design adjustments and intensive testing for the upcoming 2024/2026 season. We have established a clear timeline to bring this groundbreaking product to market.
Testimonial Links:
Branding and Market Positioning
From May to July 2024, NLP undertook a study to strategically position the ShredShox brand within the alpine skiing industry. It was critical to create a memorable brand that builds upon existing industry names for enhanced consumer recall. This effort resulted in the development of the ShredShox logo and identity, featuring a distinctive snowflake-inspired mark that reflects the product’s unique features.
In July, the ShredShox was launched publicly, garnering significant media coverage, including articles in Vail Daily and various online platforms. This organic promotion led to widespread syndication, increased intrigue, and even international attention.
Media Coverage Highlights:
Growth and Engagement
Following our media campaign, we observed a substantial increase in website traffic and social media engagement. On December 5th, the ShredShox Instagram performance reached over 1.1 million views over a 30-day period.
To further our research and development, ShredShox launched a search for candidates for a season-long R&D program. This initiative aimed to collect both qualitative and quantitative data from a diverse range of skiers. We received over 600 applications and selected 10 participants, including lifelong skiers, those with injuries, ex-racers, and instructors. This diverse cohort will provide a comprehensive view of the ShredShox's performance across various conditions.
Product Customization and Merchandise
We have developed multiple colorways for the ShredShox to allow consumers a level of customization that enhances personal appeal. Additionally, we have launched a line of soft goods and listed deposit inventory for the first 500 units of the ShredShox.
This approach successfully completed our first deposits without any promotion, demonstrating strong interest in our brand and product.
Upcoming Events and Engagements
As we approach the 2024/2025 season, ShredShox will actively participate in several major consumer shows:
2024/2025 EVENTS
Loveland Mountain Demo *MUST BE A WWSRA MEMBER
November 12-13, 2024 | Loveland Ski Area | Loveland, Colorado
SnowBound Expo
November 15-17, 2024 | Boston Convention Center | Boston, Massachusetts
Rocky Mountain Winter Preview *MUST BE A WWSRA MEMBER
December 3-5, 2024 | National Western Complex | Denver, CO
Birds of Prey FIS World Cup Event (PUBLIC)
December 6-8, 2024 | Beaver Creek Village | Avon, CO
Rocky Mountain Winter Show (Indoor) *MUST BE A WWSRA MEMBER
January 7-9, 2025 | TBD | Denver, CONorthern California Winter Show (Indoor) *MUST BE A WWSRA MEMBER
January 7-9, 2025 | Reno Events Center | Reno, NVRocky Mountain Demo *MUST BE A WWSRA MEMBER
January 22-23, 2025 | Loveland, COShredShox Colorado Public Demo
January 24, 2025 | Loveland, COIntermountain Demo *MUST BE A WWSRA MEMBER
January 28-29, 2025 | Brighton, UTCalifornia Demo *MUST BE A WWSRA MEMBER
February 4-5, 2025 | Mammoth, CAShredShox Colorado Public Demo
March 13th, 2025 | Loveland, COShredShox HooDoo Public Demo
March 15th, 2025 | Sisters, ORShredShox Tahoe Public Demo *NEW DATE
March 22, 2025 | Tahoe Palisades, CASIA Global Summit
March 24-26th | Sundance, UT
U.S. Moguls Nationals Public Demo
March 28-30th, 2025 | Tahoe, CA
Conclusion
The NLP team is incredibly enthusiastic about the ShredShox and its potential to redefine alpine skiing with this innovative full suspension platform. We continue to build momentum through ongoing fundraising efforts and investor relations, aiming for a full launch and market debut in February 2025.
GET MORE INFORMATION
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The ski industry has remained largely unchanged for decades, with only minor design, color, or style modifications to existing equipment. However, there is a growing demand for innovations that can address common challenges faced by skiers, such as corner chattering, body fatigue, and the need for better stability and performance on varying terrains. With over 15 million skiers in the United States alone and approximately 135 million skiers globally, there is a significant market potential for a solution that can revolutionize the skiing experience. This is further emphasized by the fact that current equipment lacks shock-absorbing characteristics, which places undue stress on the skier's body. The opportunity lies in introducing a product that not only enhances the skiing experience but also addresses the aforementioned challenges, ensuring skiers can enjoy a smoother, more comfortable ride adaptable to changing conditions.
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The Need for Innovation in the Ski Industry
.With over 15 million skiers in the United States alone and approximately 135 million skiers globally, the market potential for a revolutionary solution is significant. Current ski equipment lacks shock-absorbing characteristics, placing undue stress on the skier's body and limiting overall performance.
This is where SHREDSHOX by Next Level Platforms comes in. SHREDSHOX is designed to redefine the skiing experience by addressing these challenges head-on. Its revolutionary suspension system dramatically reduces corner chattering and body fatigue, providing added stability and ensuring constant contact with the snow and ice. The fully adjustable system allows skiers to customize their ride based on changing conditions, making it adaptable to any terrain.
The opportunity lies in introducing SHREDSHOX, a product that not only enhances the skiing experience but also ensures a smoother, more comfortable ride. With SHREDSHOX, skiers can enjoy improved performance and reduced fatigue, making it the most significant advancement in ski equipment in decades.
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Market Demand
Revolutionary Product
The ski industry has seen minimal innovation in equipment design and functionality for decades. The Next Level Platform (NLP) introduces SHREDSHOX, one of the first products in many years to offer a significant change, addressing issues like corner chattering, body fatigue, and more.
Positive Feedback
The overwhelming interest from riders of all ages, compliments on the platform's aesthetics, and performance, and the sheer number of people impressed by it indicate a strong market demand.
Potential Partnerships
Retail Partnerships
Given the product's unique value proposition and the feedback received, there is potential for partnerships with major ski equipment retailers who can stock and install the Next Level Platform's SHREDSHOX.
Brand Collaborations
The patented technology behind the Next Level Platform and SHREDSHOX offers opportunities for collaborations with established ski equipment brands, potentially leading to co-branded products or licensing deals.
Market Traction
Key Performance Indicators (KPIs)
Projected Market Penetration
The company believes that, in due time, they can reach at least 50-75% of the global market. This ambitious target, backed by the product's unique features and the market's initial response, serves as a strong KPI.
Profit Margins
Even at a low production volume of 500 units, the company can achieve a 53% profit margin. With increased funding and production scaling to 20,000 units or more, the margin is projected to be between 60-75%. This demonstrates the product's financial viability and the company's ability to manage production costs effectively.
Market Presence
Trade Shows
The company's intention to attend major ski and winter sports trade shows will not only increase its visibility but also offer opportunities to secure bulk orders, partnerships, and feedback directly from industry stakeholders.
Partnerships
From the outset, NLP has emphasized not just delivering an exceptional product but also nurturing strong relationships. The company's growth has been supported by a network of dedicated manufacturing partners, each playing a pivotal role in bringing the vision to life. Among these invaluable collaborators are:
Sam Johnson, Owner of Samco Manufacturing in Brownsburg, IN.
Jeff West and Kory Drake (Engineering/Design) from Indy Performance Composites, also based in Brownsburg, IN.
John Dal Corobbo, Account Manager at Cardinal Container Corp. in Indianapolis, IN.
William J. Adams, General Manager of Crown Screw & Bolt Corp. in Indianapolis, IN. These partnerships, forged in the early days of NLP, have been instrumental in the company's journey, and the intention is to grow alongside these trusted collaborators.
FEATURED IN
Introduction
Welcome to the future of skiing with the Next Level Platform (NLP), the makers of SHREDSHOX! Crafted with precision and passion, the SHREDSHOX is a groundbreaking innovation designed to redefine the skiing experience. Drawing inspiration from the transformative impact of suspension in the bicycle industry, the NLP is set to be the most significant change in ski equipment in decades.
“What if downhill ski racing had the same suspension and dampening technology as motorsports? SHREDSHOX, designed by racers, revolutionizes shock absorption, damping, and comfort for all skiing conditions.”
Developed and mountain-tested at the home of the 1960 Olympics in Palisades Tahoe, SHREDSHOX integrates motorsports and mountain biking fundamentals and military-grade materials to enhance skiing performance like never before.
TESTIMONIALS
“Its very stable at speed, would like to try this on an avi run out busting through snow at 50+mph”
- SHAIN, NORTH TAHOE PARK COACH, ATHLETE
“I like to still ski the bumps, and for an old guy like me, it definitely takes the impact out of the cups and moguls.”
- JOE, LIFELONG SKIER
THE TEAM
INVESTORS
SALES AND DISTRIBUTION
KEN NICHOLS - CO-FOUNDER
Ken is a graduate from the University of California at Davis with a degree in economics, has amassed over 40 years of experience in the financial advising industry. His analytical prowess, combined with a keen interest in skiing, led him to identify a gap in the skiing market. Observing the lack of shock-absorbing characteristics in skis, Ken envisioned a product that would enhance the skiing experience by reducing muscle and bone stress. As a former race car driver, he understood the importance of safety and performance in sports equipment. His economic background and vision for innovation make him an invaluable asset to the company.
KEN@NEXTLEVELPLATFORMS
+01.650.400.6392
CONTACT FOR:
Partnership, Investors, Retailers
PRODUCT QUESTIONS
NICK FOSTER - CO-FOUNDER HEAD OF DESIGN
Nick was born and raised in San Jose, CA, Nick Foster Jr. is a third-generation race car driver. From a young age, he exhibited a passion for machinery and innovation. His high school years saw him delve into vocational classes, honing his skills in machining parts. This passion extended into his adult life, where he continued to innovate and improve upon existing designs. Despite never having skied, Nick's mechanical expertise and drive to create superior products led to the development of a game-changing ski product. His hands-on approach to product design and assembly, combined with his relentless pursuit of perfection, positions him as the driving force behind the product's technical excellence.
NICK@NEXTLEVELPLATFORMS.COM
+01.408.221.6998
CONTACT FOR:
Product information, Installation Support, Maintenance Questions, Partnership, Investors.
DEMO AND MARKETING
JARROD KRISILOFF - PARTNER, HEAD OF BRAND
Jarrod Krisiloff is a seasoned sports and entertainment executive with a rich background in branding and marketing. A graduate of Ohio University with a Master's in Sports Administration, Jarrod has demonstrated versatility throughout his career, holding positions in operations, marketing, new media, business development, sponsor/client services, suite/hospitality management, and media production. His creative thinking and problem-solving skills have led to many award-winning and industry-recognized achievements in digital media, marketing, and event management.
Like Next Level Platforms co-founders Nick and Ken, Jarrod is a lifelong racer who grew up at the race track, earning national titles in BMX and Quarter Midget racing. Named to the IBJ’s 2014 class of Forty Under 40, Jarrod brings a unique blend of sports business acumen and passion for skiing to his role at NLP.
As the resident ski bum on the team, if Jarrod isn’t with his family or on a bike, he’s on the slopes. He leverages his expertise to lead the development of the SHREDSHOX brand, overseeing its identity, marketing strategies, and customer engagement. In addition to his role at NLP, Jarrod continues to serve as Principal of RAD Alpine, where he consults on branding, marketing, and equity opportunities.
Jarrod’s commitment to enhancing the skiing experience through SHREDSHOX, combined with his dedication to on-mountain product testing and research, makes him an invaluable asset to the team.
JROD@NEXTLEVELPLATFORMS.COM
+01.317.379.1911
CONTACT FOR:
Demo days, Product testing, Content Creators, Media, Events.
